Blog

I was the first ever repeat guest on the podcast Reset with Franklin Taggart. It was so much fun catching up and seeing how far this business has come over past three years! https://youtu.be/DVMLy0UcivI...

I was honored to be the special guest on More Bacon Please program. We had so much fun talking about starting a food business, Food Business Success and more! Click below to have a listen.   [audio m4a="https://www.sarikimbell.com/wp-content/uploads/2019/02/More-Bacon-Please-2.6.19.m4a"][/audio] ...

You might have seen that I have launched a new business called Food Business Success featuring a six-week online Startup Accelerator for early stage food businesses. The course is created for someone who has a food business idea and has no idea where to start, or has started and gave up because it is so confusing, or for a small business transitioning into something new, for example, a Cottage Food Business wanting to sell to a grocery store. My goal is to launch a second online course and coaching program later this year for growth-stage food businesses who want to move...

Its no secret that people like to connect with their brands and purchases. Having a story that customers to share is all part of the delicate dance we do to increase brand loyalty and repeat purchases.  For local and regional food brands, having a brand that consistently reaches andengages with your target customer is even more important than the big guys - you have no laurels on which to rest.  You are an unknown quantity. When thinking about how well, or not, food brands do connecting with their customer, I couldn't help but recall the book Men Are From Mars, Women Are From Venusfrom the 1990s....

Ahhh August. Pools and barbecues, festivals and farmers markets AND ribbons, tissue paper, winter flavors and inventory.  If you are in the business of Consumer Packaged Goods (CPG) then August also means holiday planning for Thanksgiving and Christmas and this is especially true for food businesses. The big players in the food industry (think any major grocery retailer or food brand) have a holiday strategy that starts 10-18 months out and you need one to.  No matter your size, a strategic holiday plan can mean the difference between ending in the red or the black at the end of the year....