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Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I love these vertical banners for both outside and inside use.  Or if you are outside make...

Today I am preparing for a podcast interview with Katie Mleziva of Real Food Brands and she asked for a list of resources I recommend for every food entrepreneur. I started making a list and realized I should just create a blog so her listeners and all of you can easily find them. It is so important to take time everyday to think about your business. Learning new ideas, evolving as a human and entrepreneur are key to your success. One note of caution is that it easy to take in too much in this Neflix binge culture we find ourselves...

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn't flying of the digital shelf. I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans...

I see two places where food businesses struggle with their photography and it is hurting your business by not living up to your brand potential and speaking your customer's "language". It is a hard conversation I have to have with clients at times about upping their photo game, but it is always worth it when they do. The first area is on your social media and email newsletters. Social media is a double-edge sword when you are a food business. People love food photography and with hashtags like #foodporn and #foodphotography following these kinds of photos is fun and easy. But...

I was the first ever repeat guest on the podcast Reset with Franklin Taggart. It was so much fun catching up and seeing how far this business has come over past three years! https://youtu.be/DVMLy0UcivI...