Business Development

Today I am preparing for a podcast interview with Katie Mleziva of Real Food Brands and she asked for a list of resources I recommend for every food entrepreneur. I started making a list and realized I should just create a blog so her listeners and all of you can easily find them. It is so important to take time everyday to think about your business. Learning new ideas, evolving as a human and entrepreneur are key to your success. One note of caution is that it easy to take in too much in this Neflix binge culture we find ourselves...

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn't flying of the digital shelf. I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans...

You might have seen that I have launched a new business called Food Business Success featuring a six-week online Startup Accelerator with five modules and coaching time with me for early stage food businesses. The course is created for someone who has a food business idea and has no idea where to start, or has started and gave up because it is so confusing, or for a small business transitioning into something new, for example, a Cottage Food Business wanting to sell to a grocery store. My goal is to launch a second online course and coaching program later this year for...

Its no secret that people like to connect with their brands and purchases. Having a story that customers to share is all part of the delicate dance we do to increase brand loyalty and repeat purchases.  For local and regional food brands, having a brand that consistently reaches andengages with your target customer is even more important than the big guys - you have no laurels on which to rest.  You are an unknown quantity. When thinking about how well, or not, food brands do connecting with their customer, I couldn't help but recall the book Men Are From Mars, Women Are From Venusfrom the 1990s....