Business

It's been a while since I have posted on this site. I have been busy with Food Business Success and creating a library of videos on the YouTube channel all about starting and growing a packaged food business. I was invited to offer a webinar through the Metro Denver SBDC about starting an ecommerce business. In this webinar I go over the opportunity, myths, nuts and bolts (including the new sales tax rules for Colorado) and strategies for success including three case studies. If you want to get more on sales tax and how to know if your packaged food for...

Labels serve two purposes. To get you off the shelf into people's carts - this is a time when a book is being judged by its cover - and to comply with FDA regulations. As consumers we are faced with decision fatigue and the right messaging to your target customer is crucial when you are not there to educate them on why your product is so amazing. I recently met with a food brand that is ready to go into wholesale. They proudly showed me their health department approved label. I had to take a deep breath. I don't know why...

Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...

Today I am preparing for a podcast interview with Katie Mleziva of Real Food Brands and she asked for a list of resources I recommend for every food entrepreneur. I started making a list and realized I should just create a blog so her listeners and all of you can easily find them. It is so important to take time everyday to think about your business. Learning new ideas, evolving as a human and entrepreneur are key to your success. One note of caution is that it easy to take in too much in this Neflix binge culture we find ourselves...

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn't flying of the digital shelf. I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans...