Business

It's almost 2020 and you have set some big goals for this next year for your packaged food or drink business. How many do you have? Just one big one or several small ones? As soon as you set them your brain is telling you they are hard and that you should just stay comfortable and watch tv or go have drinks with friends. To accomplish a goal, any goal, means getting through the hard-wired reptilian part of your brain that doesn't want to risk anything. It is just doing its job. Your brain is trying to keep you alive and safe. In addition,...

Maybe you have a long-held family recipe for bread, an award-winning recipe for barbecue sauce, a new passion for making kombucha or you have cracked the code for the perfect gluten-free treat the whole family loves. You make your delicious hobby for friends and family and everyone tells you that you have to sell your product and turn your passion into a business. You can't get the idea out of your mind and you have started to wonder if it is a good idea. I believe the best way to start your dream is at a farmers market. There are a number...

It's been a while since I have posted on this site. I have been busy with Food Business Success and creating a library of videos on the YouTube channel all about starting and growing a packaged food business. I was invited to offer a webinar through the Metro Denver SBDC about starting an ecommerce business. In this webinar I go over the opportunity, myths, nuts and bolts (including the new sales tax rules for Colorado) and strategies for success including three case studies. If you want to get more on sales tax and how to know if your packaged food for...

Labels serve two purposes. To get you off the shelf into people's carts - this is a time when a book is being judged by its cover - and to comply with FDA regulations. As consumers we are faced with decision fatigue and the right messaging to your target customer is crucial when you are not there to educate them on why your product is so amazing. I recently met with a food brand that is ready to go into wholesale. They proudly showed me their health department approved label. I had to take a deep breath. I don't know why...

Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...