Design

Labels serve two purposes. To get you off the shelf into people's carts - this is a time when a book is being judged by its cover - and to comply with FDA regulations. As consumers we are faced with decision fatigue and the right messaging to your target customer is crucial when you are not there to educate them on why your product is so amazing. I recently met with a food brand that is ready to go into wholesale. They proudly showed me their health department approved label. I had to take a deep breath. I don't know why...

Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...

I see two places where food businesses struggle with their photography and it is hurting your business by not living up to your brand potential and speaking your customer's "language". It is a hard conversation I have to have with clients at times about upping their photo game, but it is always worth it when they do. The first area is on your social media and email newsletters. Social media is a double-edge sword when you are a food business. People love food photography and with hashtags like #foodporn and #foodphotography following these kinds of photos is fun and easy. But...

Ahhh August. Pools and barbecues, festivals and farmers markets AND ribbons, tissue paper, winter flavors and inventory.  If you are in the business of Consumer Packaged Goods (CPG) then August also means holiday planning for Thanksgiving and Christmas and this is especially true for food businesses. The big players in the food industry (think any major grocery retailer or food brand) have a holiday strategy that starts 10-18 months out and you need one to.  No matter your size, a strategic holiday plan can mean the difference between ending in the red or the black at the end of the year....