local food

Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn't flying of the digital shelf. I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans...

Ahhh August. Pools and barbecues, festivals and farmers markets AND ribbons, tissue paper, winter flavors and inventory.  If you are in the business of Consumer Packaged Goods (CPG) then August also means holiday planning for Thanksgiving and Christmas and this is especially true for food businesses. The big players in the food industry (think any major grocery retailer or food brand) have a holiday strategy that starts 10-18 months out and you need one to.  No matter your size, a strategic holiday plan can mean the difference between ending in the red or the black at the end of the year....

The term "local food" is so much more than just eating food grown or made within a certain distance from my home. For me, it represents a sustainable and self-reliant economy, entrepreneurship, eating seasonally, appreciating artisan foods often based in historical methods, slow food, connection to place, community and savoring time with loved ones.  This may seem like a lot to wrap up into two words; this concept is what fuels my work and the passion dedicated to supporting, both with my dollars and my time, local food. I feel fortunate to be a part of the renaissance of local...