ecommerce Tag

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn't flying of the digital shelf. I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans...

Its no secret that people like to connect with their brands and purchases. Having a story that customers to share is all part of the delicate dance we do to increase brand loyalty and repeat purchases.  For local and regional food brands, having a brand that consistently reaches andengages with your target customer is even more important than the big guys - you have no laurels on which to rest.  You are an unknown quantity. When thinking about how well, or not, food brands do connecting with their customer, I couldn't help but recall the book Men Are From Mars, Women Are From Venusfrom the 1990s....