food Tag

Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...

I see two places where food businesses struggle with their photography and it is hurting your business by not living up to your brand potential and speaking your customer's "language". It is a hard conversation I have to have with clients at times about upping their photo game, but it is always worth it when they do. The first area is on your social media and email newsletters. Social media is a double-edge sword when you are a food business. People love food photography and with hashtags like #foodporn and #foodphotography following these kinds of photos is fun and easy. But...

Ahhh August. Pools and barbecues, festivals and farmers markets AND ribbons, tissue paper, winter flavors and inventory.  If you are in the business of Consumer Packaged Goods (CPG) then August also means holiday planning for Thanksgiving and Christmas and this is especially true for food businesses. The big players in the food industry (think any major grocery retailer or food brand) have a holiday strategy that starts 10-18 months out and you need one to.  No matter your size, a strategic holiday plan can mean the difference between ending in the red or the black at the end of the year....

Fort Collins Startup Week is almost here (Feb 23 - March 2) and I didn't want to miss the opportunity to let you know about all the great food track sessions in addition to the general business sessions!  I am grateful for the opportunity to have Cultivate represented, with The Northern Colorado Food Cluster, as the Food Track Content Captains this year.  We felt that it was important to direct the content of the sessions to bring the most value to food business entrepreneurs, starting out or wanting to grow.It has been a bit overwhelming.  In October it seemed like...

Last week I sat down with three of the four Colorado Food Works founders, Francisca, Meghan and Hannah of in a live interview to learn more about the upcoming launch of their pasta with a purpose business. Their passion and enthusiasm for helping others while also making a profit is refreshing and I look forward to watching their story unfold. The four members, including Charlie, are students in the Global Social & Sustainable Enterprise MBA program at Colorado State University.  The desire to make a difference in others' lives as entrepreneurs led them to Kenya to research the barriers women face...