labels Tag

Labels serve two purposes. To get you off the shelf into people's carts - this is a time when a book is being judged by its cover - and to comply with FDA regulations. As consumers we are faced with decision fatigue and the right messaging to your target customer is crucial when you are not there to educate them on why your product is so amazing. I recently met with a food brand that is ready to go into wholesale. They proudly showed me their health department approved label. I had to take a deep breath. I don't know why...