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Its Farmers Market Season and that means CASH FLOW! Don't miss out on sales from poor merchandising and execution. Draw people in and then get them hooked on your product with these tips. Also, check out my Facebook Live segment #FarmersMarketFriday with more great tips and tricks. Video #1 (4/19/19) Representing Your Brand Now is a good time to rethink your booth.  This is the first impression a potential customer has with your brand and you want it to stand out!  Please replace that ratty tablecloth and get one that has a logo with your colors or more in line with your brand. I...

Ahhh August. Pools and barbecues, festivals and farmers markets AND ribbons, tissue paper, winter flavors and inventory.  If you are in the business of Consumer Packaged Goods (CPG) then August also means holiday planning for Thanksgiving and Christmas and this is especially true for food businesses. The big players in the food industry (think any major grocery retailer or food brand) have a holiday strategy that starts 10-18 months out and you need one to.  No matter your size, a strategic holiday plan can mean the difference between ending in the red or the black at the end of the year....

Ahhh Startup Week.  So much connection, learning, buzz and fun in one week and then it is over just like that. Thank you to those who were able to attend an Artup Week food track presentation, panel, pop-up or happy hour event.  It was truly an amazing week that will foster many new adventures, connections and ideas for the year to come. I am grateful to be a part of the Startup community and contribute with my time, talents and treasure to make an impact in other's lives and the world I live in.  The week started out with several mini-consulting sessions as part of the...