social media Tag

I see two places where food businesses struggle with their photography and it is hurting your business by not living up to your brand potential and speaking your customer's "language". It is a hard conversation I have to have with clients at times about upping their photo game, but it is always worth it when they do. The first area is on your social media and email newsletters. Social media is a double-edge sword when you are a food business. People love food photography and with hashtags like #foodporn and #foodphotography following these kinds of photos is fun and easy. But...

Its no secret that people like to connect with their brands and purchases. Having a story that customers to share is all part of the delicate dance we do to increase brand loyalty and repeat purchases.  For local and regional food brands, having a brand that consistently reaches andengages with your target customer is even more important than the big guys - you have no laurels on which to rest.  You are an unknown quantity. When thinking about how well, or not, food brands do connecting with their customer, I couldn't help but recall the book Men Are From Mars, Women Are From Venusfrom the 1990s....